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The Neuro Revolution: How Brain Science Is Changing Our World download ebook

by Byron Laursen,Zack Lynch

The Neuro Revolution: How Brain Science Is Changing Our World download ebook
ISBN:
0312378629
ISBN13:
978-0312378622
Author:
Byron Laursen,Zack Lynch
Publisher:
St. Martin's Press; 1 edition (July 21, 2009)
Language:
Pages:
256 pages
ePUB:
1690 kb
Fb2:
1675 kb
Other formats:
mbr mobi doc txt
Category:
Medicine
Subcategory:
Rating:
4.8

Zack Lynch's Neuro Revolution is a fascinating, informative and astounding forecast of how neurotechnology will shape every aspect of our future. If you want to know what the next big thing is and how it will transform your life, work and world, read this book.

Zack Lynch's Neuro Revolution is a fascinating, informative and astounding forecast of how neurotechnology will shape every aspect of our future. James Canton, CEO & Chairman, Institute for Global Futures. When I started reading this book, I thought Lynch's observations were rather hyperbolic. By the time I finished the book, I was stunned to realize that his points are not only rational but of urgent importance. Avoid reading this book at your peril.

The Neuro Revolution is written by Zack Lynch with. In NYC today for NY book launch party tonight 6:30 - 8 @ Scuderia 257 6th Avenue (across the street from Da Silvano) See you brains there!

The Neuro Revolution is written by Zack Lynch with. In NYC today for NY book launch party tonight 6:30 - 8 @ Scuderia 257 6th Avenue (across the street from Da Silvano) See you brains there! The Neuro Revolution: How Brain Science Is Changing Our World. com: The Neuro Revolution: How Brain Science Is Changing Our World: Zack Lynch, Byron Laursen. com: The Neuro Revolution: How Brain Science Is Changing Our World: Zack Lynch, Byron Laursen: Books.

The Neuro Revolution book.

by Zack Lynch, Byron Laursen, Byron Larson. Select Format: Hardcover. ISBN13:9780312654887.

Personal Name: Lynch, Zack. Fighting neurowarfare Perception shift Our emerging neurosociety. Personal Name: Laursen, Byron. St. Martin's Press, (c)2009. Rubrics: Neurosciences Technological innovations.

In The Neuro Revolution: How Brain Science Is Changing Our World, Zack Lynch delivers on his subtitle through 210 . If Lynch and coauthor Byron Laursen have taken on the impossible task of polishing the crystal ball, they at least succeed in clearly presenting what we know today.

In The Neuro Revolution: How Brain Science Is Changing Our World, Zack Lynch delivers on his subtitle through 210 mind-opening pages. Nor is their view of the neuro revolution entirely upbeat. For example, they devote a page to a taut description-which could have been expanded to five or more-of how Russian special forces broke a 2002 Chechnya-related hostage crisis in a Moscow theater using still-undisclosed neurochemicals.

What Is The Objective Of The Killing/genocide? How to Know When There Has Been Enough Killing? .

What Is The Objective Of The Killing/genocide? How to Know When There Has Been Enough Killing? Can You See That you are Asset Stripping The Middle Class for the Globalists And America Is Sinking Into A DEPRESSION Worse Than The Great Depression? . Planned Civil Unrest In America Perfectly On Schedule – Here’s the Shocking Truth OUR GREATER DESTINY. Urgent National Security and International Terrorism Alert.

The Neuro Revolution. How Brain Science Is Changing Our World. Zack Lynch with Byron Laursen. Zack Lynch's Neuro Revolution is a fascinating, informative and astounding forecast of how neurotechnology will shape every aspect of our future

The Neuro Revolution. Zack Lynch's Neuro Revolution is a fascinating, informative and astounding forecast of how neurotechnology will shape every aspect of our future. Dr.

Zack Lynch And Byron Laursen Rs 995 Rs 94. 5.

Zack Lynch And Byron Laursen. Publication Date: 09/11/2010. The Neuro Revolution" foretells a fast approaching fourth epoch that will yet again transform how humans live, work and play. Neurotechnology - new tools for both understanding and influencing our brains including brain imaging - is now being applied to almost every aspect of human endeavor, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even to religious belief Rs 995 Rs 94.

History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. The Neuro Revolution foretells a fast approaching fourth epoch, one that will radically transform how we all work, live and play.

Neurotechnology—brain imaging and other new tools for both understanding and influencing our brains—is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief.

The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation, taking you into their laboratories, boardrooms and courtrooms for a unique, insider’s glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected—all of us.

Reviews:
  • Browelali
Zach Lynch's "The Neuro Revolution: How brain science is changing our world" is a painfully detailed book on the myriad ways neuroscience impacts our lives today and its possible effects on our future. Despite Lynch's thorough explanation on cutting-edge neuroscience research and his first hand insights from leading neuro-experts, his words seem to lose their fizz as the book progresses from one chapter to the next. Even though "The Neuro Revolution" is well-organized and thoroughly researched, it is clearly over-sensationalized.

A brief synopsis:
The book is divided into ten chapters, each devoted to an aspect that it is closely intertwined to our daily existence such as law, politics, marketing, finance, art, religion, trust, and war. According to Lynch, neuroscience will radically transform each of these arenas in ways we have not fathomed before. He gives detailed explanations on his each of his predictions and evidence for each claim.

Style and structure:
Combine the writing powers of a research scientist and a tabloid journalist, and you get the prose of Zack Lynch. Overall, the book has great structure. Lynch has clearly put in some deliberate thought into every chapter title and a sincere effort in tying together their underlying themes. However, every prediction of Lynch sounds more hyperbole than possibility. There are a lot of repetitious claims and concepts that plague the book. One concept that Lynch keeps harping about in the book is brain imaging (fMRI in specific). Lynch makes it sound like everything we do in the future - right from applying for a job, how we choose our partners, to purchasing designer shoes - will be based on how our brains light up on an fMRI which seemed absurd to me.

A look in-depth:

Chapter 1 - Time's Telescope:
Lynch spends a great deal of time setting up his case in this chapter. He starts off with a review of the past talking about the three revolutions that have changed the course of human history - (a) the agricultural, (b) industrial, and (c) information revolutions. He finally introduces, with much pomp, the neuro-revolution as the fourth wave whose threshold we are currently standing upon.

Chapters 2-5:
These chapters are devoted to describing the emerging areas of neurolaw, neuromarketing, neurofinancing, and the dynamic concept of trust respectively. I must confess that Lynch does give us some food for thought when he poses questions such as "How does someone turn out to be a criminal?" and "Is there a biological basis [for crime]?". Lynch's underlying claim is that "neurotechnology will be extensively used in the courtroom . . . [for] determining bias, compelling the truth, and showing whether someone poses a risk of future criminality"(46). The third and fourth chapters are devoted to exploring how neuroscience will impact marketing and finance. As dry as these concepts may sound, Lynch does justice in capturing the impact of neuroscience and opening our eyes to how our brain reacts to advertisements and makes financial decisions. The fifth chapter is solely devoted to the precarious topic of trust. The central focus of this chapter was the hormone "oxytocin" that is known to increase feelings of trust, love, and sexual gratification.

Chapters 6-9:
The major chunk of the second half of this book is a weak attempt in explaining how neuroscience will potentially impact the more abstract - art, our perception of God, and cosmetic neuro-enablement (a concept introduced by Lynch). Lynch's arguments seem to become weaker with the onset of these chapters - it seems because of the inevitable abstractness of the topics he attempts to explain. One of his weak predictions in chapter six on neuroesthetics states "As neurotechnology advances, we will have the ability to work backward to reverse-engineer the experiences generated by art and use some future variant of fMRI to tell us how to construct great songs, plays, and paintings. A day will arrive when, for some, becoming a great artist will mean learning the fundamentals of neuroesthetics"(130). He uses similar arguments while trying to predict how neuroscience will impact our perceptions of God, war, and our morale.

Chapter 10 - Our Emerging Neurosociety:
Finally, Lynch ties his entire book together in a mere 2-3 pages. As the book progressed I hoped at least that he would spend a considerable amount of time tying his ideas together. However he does not do so in his terribly short and abrupt conclusion. He leaves the reader with a highly optimistic, utopian vision of the future - which to me, an engineer, seems way too unrealistic.

Memorable Quotes:
* "Marketing isn't an invention of capitalism, or any other economic system. Marketing comes straight out of nature"
* "Just as our buildings are shaped by the available resources of construction technology, artworks are shaped by the functional abilities of our brain"
* "One way or another artists have been stirring up cultural, personal, and political change in our brains for as long as they've been mixing pigments, twanging tones, clacking dry bones, pounding drums, snapping pics, rapping or writing rhymes"
* "What's the difference between the mind and the brain? The mind is what the brain does for a living"
* "Using our brains to study our brains means that we are kind of boxed in"

Final words:

It is extremely difficult to write about the future and not be criticized for one's claims. Zack Lynch chose to do just that - predict the future - and unfortunately I found it extremely difficult to swallow his every claim. The book is definitely worth a read, but one must be cautious of every claim that the author makes. It makes a fabulous read for the thirsty futurist, but a tiresome one for the practical realist.
  • great ant
I love learning about the brain, it's capacity and it's potential. This book has all of that. It also tells us just how much research is going into it's capacity & potential which can help anyone & everyone. That's the fascinating part.
The terrifying part is how humans will use this knowledge against other humans. To think this won't happen is ignorant. Everyone should read this and train themselves to use their brains so much more.
Definitely a great eye opening mind blowing book.
  • YSOP
I bought this book for my best friend and as far as I know she loves it! I might not understand the stuff inside of it, but she is going to school to become a brain surgeon! She said it's a very informative book!
  • Fek
The condition of the book itself was pretty good. But I'm not completely satisfied as I found drawings and notations done on the pages by former users.
  • caster
I just finished reading this exiting new book. Anyone interested in what the future holds for us should take a look at this book. It is well researched and written is such a way that those of us who are not in the field can understand and appreciate the present and future developments in neuroscience. I especially appreciate that Mr. Lynch is very clear in describing both the pros and cons of the technologies which will be available to us in the near and not so distant future.
  • Saintrius
Did you ever know any of those people in school who could write a term paper of any length with virtually no content value at all? Visualize that concept extended to the length of a book and you will have some idea of the remarkable achievement that Lynch and Laursen have with this doorstop. Start by spending as many pages as possible detailing all the fields that you think will be affected by neuroscience (endless repetition encouraged). Then within each detail list all of the groups of people you think will be affected by each of these areas (again, endless repetitions encouraged). Use the word I as many times as you can. String as many adjectives together wherever you can. Do all this, and you will begin to get an idea of how this unprecidented achievement in lack of value was accomplished.