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The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art download ebook

by Alf H. Walle

The Cowboy Hero & Its Audience: Popular Culture As Market Derived Art download ebook
ISBN:
0879728116
ISBN13:
978-0879728113
Author:
Alf H. Walle
Publisher:
Popular Press 1 (January 1, 2000)
Language:
Pages:
216 pages
ePUB:
1546 kb
Fb2:
1691 kb
Other formats:
docx rtf rtf doc
Category:
History & Criticism
Subcategory:
Rating:
4.5

Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions. has been added to your Cart.

Elements of popular culture, such as literature and films, are major industries.

Cowboy Hero Its Audience book. Goodreads helps you keep track of books you want to read. Start by marking Cowboy Hero Its Audience: Popular Culture As Market Derived Art as Want to Read: Want to Read saving. Start by marking Cowboy Hero Its Audience: Popular Culture As Market Derived Art as Want to Read: Want to Read savin. ant to Read. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis. Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis

Elements of popular culture, such as literature and films, are major industries. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis.

Whale, Alf H. The Cowboy Hero and Its Audience: Popular Culture As Market Derived Art (2000). Witschi, Nicholas . ed. A Companion to the Literature and Culture of the American West (2011). May, Stephen J. Zane Grey: Romancing the West (1997). White Slaves and Purple Sage: Plotting Sex in Zane Grey’s West American Literary History, . (1994). Pauly, Thomas H. Zane Grey: His Life, His Adventures, His Women (2007). Annie Proulx, Close Range: Wyoming Stories, Vol. 1 Text: Any version but do make sure you get the right volume!

The Cowboy Hero and Its Audience: Popular Culture as Market Derived Art. The Popular Press, Bowling Green, Ohio. Walle, Alf H. (2002). Exotic Visions In Marketing Theory and Practice.

The Cowboy Hero and Its Audience: Popular Culture as Market Derived Art. Quorum, Westport, Connecticut. Cite this chapter as: Walle . 2006) Wroe Alderson’s Vision Renewed and Rehabilitated: Social Structures and Marketing Theories. In: Wooliscroft . Tamilia . eds) A Twenty-First Century Guide to Aldersonian Marketing Thought. Springer, Boston, MA.

; Times: 20th century.

29 Alf H. Walle, The Cowboy Hero and Its Audience: Popular Culture as Market Derived Art (Bowling Green, OH: Bowling Green State U P, 2000) 92. 30 Frank J. Dobie, Guide to Life and Literature of the Southwest (Dallas: Southern Methodist . 1969) 124. 31 Walle 189. 32 Buck. 32 Buck Rainey, The Reel Cowboy: Essays on the Myth in Movies and Literature (Jefferson, North Caroline, and London: McFarland & Company, 1996) 39. 33 Elizabeth Atwood Lawrence, Rodeo: An Anthropologist Looks at the Wild and the Tame (Knoxville: The U of Tennessee P, 1982) 46.

Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis.     Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis. Wall examines major authors and genres of Western American literature and film; he also explores why certain respected authors were unable to significantly impact the cowboy story even though their innovations were embraced by later generations. Finally Wall provides a hybrid analysis combining business and popular culture theory in an overarching analysis.