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The Survey Research Handbook, Third Edition download ebook

by Robert B. Settle,Pamela L. Alreck

The Survey Research Handbook, Third Edition download ebook
ISBN:
0072945486
ISBN13:
978-0072945485
Author:
Robert B. Settle,Pamela L. Alreck
Publisher:
McGraw-Hill Education; 3 edition (November 24, 2003)
Language:
Pages:
496 pages
ePUB:
1586 kb
Fb2:
1797 kb
Other formats:
docx azw txt mobi
Category:
Marketing & Sales
Subcategory:
Rating:
4.2

The 13-digit and 10-digit formats both work.

The 13-digit and 10-digit formats both work.

Xxvi, 470 pages : 24 cm. Information is a vitally important asset for today's organizations - often even more important than financial, technical, or human resources.

by Pamela L. Alreck and Robert B. Settle. Cover type: Paperback.

Information is a vitally important asset for today's organizations - often even more important than financial, technical, or human resources.

Pamela L. Alreck, Robert B. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented.

Pamela L Alreck, Pamela Alreck, Robert B Settle.

Para- doxically, they only rarely reported using that tactic to save time, introducing a contradiction.

According to the authors the main purpose of the book is to bring together everything you need to know to conduct a really effective survey. So although it contains some advice regarding surveys for people with low literacy, it doesn’t cover issues such as translation and cultural adaptation in detail.

The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
Reviews:
  • Balladolbine
Useful, helped with my business class.
  • blac wolf
This book was selected for one of the four research classes required for my doctorate program in counseling psychology. It was a very useful resource for some other classes I took that required the use of statistical data. I kept it after completing my coursework. I have also used it as a reference for my dissertation.
  • Bundis
As text books go this one is great. I even kept it!
  • Flocton
The text book was necessary for the class I was taking. It was very informative and was written in such away that I understood the material.
  • Onnell
So much better than book rate!!
  • Onaxan
It's an excellent book very easy to read and understand. Especially if you don't know anything about surveys.
  • Buridora
This handbook, The Survey Research Handbook, 3 ed.; helps enable less-computer literate researchers render graphic representations of various types of raw data into easily understood models.
This is a very complete resource for survey research, if that's you're thing. Covers sampling, the instruments themselves, and collection and processing.