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Marketing Payback: Is Your Marketing Profitable? (Financial Times Series) download ebook

by David Merrick,Robert Shaw

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series) download ebook
ISBN:
0273688847
ISBN13:
978-0273688846
Author:
David Merrick,Robert Shaw
Publisher:
Financial Times Prentice Hall; 1 edition (April 27, 2005)
Language:
Pages:
528 pages
ePUB:
1962 kb
Fb2:
1938 kb
Other formats:
mobi lrf rtf doc
Category:
Marketing & Sales
Subcategory:
Rating:
4.1

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A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making

A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making. Philip Kotler Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? These are the questions thatMarketing Payback has been built to answer. Marketing touches every aspect of your business, but marketing costs money and there are many choices to be made about where marketing budgets can be spent

Marketing Payback book. From hard investments to hard decisions, marketers and executives. Start by marking Marketing Payback: Is Your Marketing Profitable? as Want to Read: Want to Read savin. ant to Read.

Do you know if your marketing is profitable? . Marketing value is increasingly finding interest in business schools. Teachers at Business Schools and internal business academics will find clear expositions for teaching, along with discussion questions

Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? Knowing the answers to these questions will help you and your business to back the right choices, make the right decisions and deliver more profitable marketing performance. These are the questions thatMarketing Payback has been built to answer. Teachers at Business Schools and internal business academics will find clear expositions for teaching, along with discussion questions. This book is based on a successful executive education programme at Cranfield.

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The book is based on Robert Shaw’s. read which comes at a time when worries. about marketing effectiveness have come. Marketing Profitable? Robert Shaw and David Merrick. FT Prentice Hall, Harlow, 2005; ISBN: 0 273 68884 7; 511pp; £2. 9. essence of the authors’ otherwise.

Автор: Robert Shaw Название: Marketing Payback: Is Your Marketing Profitable? . This book delivers a practical and coherent set of tools and techniques to measure the effectiveness of marketing.

This book delivers a practical and coherent set of tools and techniques to measure the effectiveness of marketing. Автор: Jeff Zabin Название: Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers ISBN: 0471467618 ISBN-13(EAN): 9780471467618 Издательство: Wiley Рейтинг

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Find nearly any book by David Merrick. ISBN 9780273688846 (978-0-273-68884-6) Softcover, Financial Times Prentice Hall, 2005. To Deny And Disparage.

Harlow, England ; New York. Fianancial Times/Prentice Hall, (c)2005. Includes bibliographical references (p. -496) and index. Personal Name: Merrick, David, 1947

Harlow, England ; New York. Personal Name: Merrick, David, 1947-. Rubrics: Marketing Success in business. Download now Marketing payback : is your marketing profitable Robert Shaw and David Merrick. Download PDF book format. Download DOC book format.

by David Merrick and Robert Shaw. Publisher:Financial Times/Prentice Hall. Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? Knowing the answers to these questions will help you and your business to back the right choices, make the right decisions and deliver more profitable marketing performance. These are the questions that Marketing Payback has been built to answer. Marketing value is THE emerging topic in marketing.

Robert Shaw (born 1950, Manchester UK) is a business author and consultant on the field of marketing, particularly Marketing performance measurement and management and Database marketing.

Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver?Knowing the answers to these questions will help you and your business to back the right choices, make the right decisions and deliver more profitable marketing performance.These are the questions thatMarketing Payback has been built to answer.

Marketing value is THE emerging topic in marketing. Over two-thirds of the UK's Marketing Leadership Council membership seemarketing accountability as more important than ever before. (FT, 14 October 2003). Top quality endorsements from Philip Kotler, Jack Trout, Jean-Claude Larrache. Marketing value is increasinglyfinding interest in business schools. Teachers at Business Schools and internal business academics will find clear expositions for teaching, along with discussion questions. This book is based on a successful executive education programme at Cranfield. Principles of evaluating marketing decisions are not to be found anywhere, not even in Kotler. Worked examples of evaluations ease the difficult process of turning principles into action. Case studies from successfulcompanies, checklists and summariesthroughout.