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Mastering Marketing Management (Master Series (Business)) download ebook

by Roger Cartwright

Mastering Marketing Management (Master Series (Business)) download ebook
ISBN:
0333948971
ISBN13:
978-0333948972
Author:
Roger Cartwright
Publisher:
Red Globe Press; 2002 edition (January 29, 2002)
Language:
Pages:
334 pages
ePUB:
1587 kb
Fb2:
1513 kb
Other formats:
mbr txt lrf lrf
Category:
Marketing & Sales
Subcategory:
Rating:
4.3

ROGER CARTWRIGHT is Director of The Centre for Customer Relations at Perth College in Scotland, one of the constituent members of the . Series: Palgrave Master Series (Business). Paperback: 238 pages.

ROGER CARTWRIGHT is Director of The Centre for Customer Relations at Perth College in Scotland, one of the constituent members of the Highlands and Islands University Project (UHI). He is the Course Team Convenor for the proposed UHI Management Development Programme at postgraduate level.

Mastering Marketing Management. Author(s): Roger Cartwright. Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Publisher: Red Globe Press. Pages: 344. Series: Master Series (Business).

Roger I. Cartwright is the author of Mastering Customer Relations . Discover new books on Goodreads. See if your friends have read any of Roger I. Cartwright's books. Mastering Marketing Management.

Discover new books on Goodreads. Roger I. Cartwright’s Followers. None yet. Cartwright. Cartwright’s books.

Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole . Other books in this series. ROGER CARTWRIGHT was formerly Director of the Centre for Customer Relations, Perth College.

Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department. Format Paperback 334 pages. 6% off. Mastering English Literature. He has written many texts including Mastering Customer Relations and Mastering The Business Environment. He has worked for a large number of organisations and is currently a management consultant.

Похожие книги: Mastering Marketing Management (Palgrave Master Series). Mastering the Business Environment" is for all studen. т 497. Book Description This book explains the role of market. т 1057. Key Concepts in Information and Communication Technology (Palgrave Key Concepts). Information and Communication Technology (ICT) is the . т 2879. Mastering the Business Environment. LibRing - система поиска книг в интернет-магазинах. Возможен поиск книг по названию, по автору, по ISBN.

This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. The book has been written for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations either as cores or options. The book uses practical examples using real organisations from all sectors of economic and social activity to support the concepts that are introduced in an easy to read and assimilate format.

Globalization as the term is used in this book is the process whereby organizations offer their products and services on a global rather than a local basis and in doing so become part of a global economy. More and more organizations are reaching out. More and more organizations are reaching out to a wider, more global market place. As this process increases then an understanding of how globalization may affect business is becoming a prerequisite for an organization

Mastering Marketing Management Palgrave Master Series Business.

Mastering Marketing Management Palgrave Master Series Business.

by Cartwright, Roger Paperback. List price Previous priceEUR 2. 3. by Cartwright, Roger Paperback.

Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.