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Advertising Uneasy Persuason download ebook

by Michael Schudson

Advertising Uneasy Persuason download ebook
ISBN:
0465000789
ISBN13:
978-0465000784
Author:
Michael Schudson
Publisher:
Basic Books; First Edition edition (December 9, 1984)
Language:
Pages:
288 pages
ePUB:
1194 kb
Fb2:
1821 kb
Other formats:
lit azw lrf mobi
Category:
Marketing & Sales
Subcategory:
Rating:
4.7

Advertising, the uneasy persuasion. by. Michael Schudson. Advertising - United States - History.

Advertising, the uneasy persuasion. inlibrary; printdisabled; ; china.

After being 15 years in advertising I've never thought that an outsider can have such an accurate view of our real processes . To sum up: in my opinion Schudson to advertising is what Jaques Le Goff is to the Medieval History.

After being 15 years in advertising I've never thought that an outsider can have such an accurate view of our real processes and thinking. Author takes all the pains in studying the context of the ads (just browse the references - I've spent the whole day just making notes on them). If you rely on the "everyone knows that" type of knowledge - you'll have a lot of surprises.

New York: Basic Books, 1984. Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society. New York: Basic Books, 1984.

Michael Schudson grew up in Milwaukee, Wisc. from Swarthmore College and . in sociology from Harvard

Michael Schudson grew up in Milwaukee, Wisc. in sociology from Harvard. He taught at the University of Chicago from 1976 to 1980 and at the University of California, San Diego from 1980 to 2009.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. Dispassionate, open-minded and balanced.

Deep, thoughtful, unbiased and with good humor. After being 15 years in advertising I've never thought that an outsider can have such an accurate view of our real processes and thinking. Author takes all the pains in studying the context of the ads (just browse the references - I've spent the whole day just making notes on them)

Martin Kessler Books, 1998. Advertising, the uneasy persuasion (RLE Advertising): Its dubious impact on American society.

Martin Kessler Books, 1998. Harvard University Press, 1995. The objectivity norm in American journalism. Journalism 2 (2), 149-170, 2001.

Books related to Advertising, The Uneasy Persuasion (RLE Advertising).

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.