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Strategy (Blackwell Core Text) download ebook

by LEVICKI

Strategy (Blackwell Core Text) download ebook
ISBN:
0631186476
ISBN13:
978-0631186472
Author:
LEVICKI
Publisher:
WileyBlackwell (April 1, 1994)
Language:
ePUB:
1720 kb
Fb2:
1717 kb
Other formats:
mbr txt lrf doc
Category:
Management & Leadership
Subcategory:
Rating:
4.4

Strategy (Blackwell Core Text). EAN/UPC/ISBN Code 9780631186472. Brand Blackwell Publishers.

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Blackwell UK, also known as Blackwell's and Blackwell Group, is a British academic book retailer and library supply service. It was founded in 1879 by Benjamin Henry Blackwell, after whom the chain is named, in Oxford on Broad Street. It employs around 1000 staff in its divisions.

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Wiley-Blackwell is the international scientific, technical, medical, and scholarly publishing business of John Wiley & Sons.

Wiley-Blackwell is the international scientific, technical, medical, and scholarly publishing business of John Wiley & Sons. It was formed by the merger of John Wiley's Global Scientific, Technical, and Medical business with Blackwell Publishing, after Wiley took over the latter in 2007. Wiley-Blackwell publishes in a diverse range of academic and professional fields, including biology, medicine, physical sciences, technology, social science, and the humanities

Highly recommended for academic and special library business collections. This is a critical resource for anyone who wants to explore on topics such as knowledge management, globalization, change management, business ethical issues, total quality management, or benchmarking and management strategies. Summing up: Highly recommended.

Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice

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The core of the book is the StoryBrand 7 (SB7) Framework, which is itself a beautiful example of one of Miller’s top tips. So many businesses ‘get’ the idea of storytelling, but make the mistake of positioning themselves as the Hero of the story

The core of the book is the StoryBrand 7 (SB7) Framework, which is itself a beautiful example of one of Miller’s top tips. So many businesses ‘get’ the idea of storytelling, but make the mistake of positioning themselves as the Hero of the story. You’re not the Hero, says Miller, your customer is the Hero.