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Beyond Free Coffee & Donuts download ebook

by Jan Alleman,Sophie Oberstein

Beyond Free Coffee & Donuts download ebook
ISBN:
1562863169
ISBN13:
978-1562863166
Author:
Jan Alleman,Sophie Oberstein
Publisher:
Association for Talent Development (January 1, 2003)
Language:
Pages:
208 pages
ePUB:
1745 kb
Fb2:
1647 kb
Other formats:
doc txt lrf mbr
Category:
Management & Leadership
Subcategory:
Rating:
4.4

Sophie Oberstein has been the employee development manager for the City of Redwood City, California, since August 2001. Jan Alleman has more than 25 years' experience in marketing

Sophie Oberstein has been the employee development manager for the City of Redwood City, California, since August 2001. Previously, Oberstein founded and managed Targeted Training Solutions, a consulting firm that designed engaging and effective customized training interventions for national and global organizations. Jan Alleman has more than 25 years' experience in marketing. Her organization, London Road Design, was founded in 1992 and has won numerous awards for design excellence. For the past decade, London Road has designed for and counseled clients on a wide range of projects, creating innovative or evolutionary marketing solutions to their challenges.

Employee development manager Sophie Oberstein and marketer Jan Alleman show why and how training programmers need to become marketers

Employee development manager Sophie Oberstein and marketer Jan Alleman show why and how training programmers need to become marketers. To help you meet that demand, their workbook explains to trainers how to create and implement a marketing strategy that proves training programs boost the bottom line.

Beyond Free Coffee and Donuts is a one-stop resource for workplace learning and performance professionals who are looking for creative ways to get their message heard by appropriate learners

Beyond Free Coffee and Donuts is a one-stop resource for workplace learning and performance professionals who are looking for creative ways to get their message heard by appropriate learners. As the author notes in the introduction, getting ""butts in seats"" is not a measure of success. A more important measure, according to this lively and entertaining book, is a training program that provides the right people learning the right skills to produce the right business results. "Beyond Free Coffee and Donuts"" is designed to be a single resource for this.

Beyond Free Coffee & Donuts will help you get the word out. Understand what motivates customers (both external . Beyond Free Coffee & Donuts. Marketing Training and Development. By Sophie Oberstein Jan Alleman. Understand what motivates customers (both external and internal), develop a successful marketing campaign, and learn the essentials for garnering attention and promoting retention.

Beyond Free Coffee & Donuts book. Goodreads helps you keep track of books you want to read. Start by marking Beyond Free Coffee & Donuts as Want to Read: Want to Read savin. ant to Read.

Written by a training expert, Sophie Oberstein, and a marketing expert, Jan Alleman, this book gives. Beyond Free Coffee & Donuts: Marketing Training and Development helps readers to embrace their roles as training marketers as well as to create marketing campaigns that work. Learn tips and tools to create a successful marketing campaign. Use examples of four blended marketing campaigns as a basis for your own campaign.

Author Oberstein, Sophie, Alleman, Jan. ISBN 1562863169. ISBN13: 9781562863166.

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Beyond Free Coffee and Donuts provides today's training and development professional with creative and effective ways to capture the attention of an increasingly overtaxed learner audience. This is not just a book of quick tips and techniques to help trainers fill empty seats, but offers a more valuable brand of advice on how to get the right learner in those seats.
Reviews:
  • Gralsa
Employee development manager Sophie Oberstein and marketer Jan Alleman show why and how training programmers need to become marketers. To help you meet that demand, their workbook explains to trainers how to create and implement a marketing strategy that proves training programs boost the bottom line. They also spend time on the critical area of motivation. The authors provide a useful tool-kit for designing a marketing plan, including instructions on writing and designing promotional materials. The book serves as a good introduction to marketing for its primary target market, so we can recommend it confidently to professionals involved in training and development. One caution: the workshop format of the book is great if you are learning, and want to stop to answer questions or fill in the blanks, but it doesn't make for smooth reading.
  • White gold
In the introduction, the author sets the stage perfectly for this book. She says that this book does not exist to help trainers get more "get butts in seats." No, Oberstein's argues that the optimal situation for a trainer is to have the right people in the right class. The right "butts in seats." Seems like common sense, but organizations don't always behave in this fashion. Even more important, Oberstein argues, by getting the right learner in the right class, Oberstein points out that you will have even an more important outcome - respect from your organization. In today's world, what could be more important to trainers.
The ideas in this book are not meant to be groundbreaking, but should act as a reminder that you have more tools in your training marketing toolbox than you ever realized. Where the book shines is how it carefully explains how to use the tools you have more effectively, including everything from simple e-mail notices or flyers posted on lunch room walls to complete marketing campaigns to roll out major initiatives. You will probably find yourself saying more than one time, "that's a good idea" or "I never thought of that." As for value, four or five important "ah-ha's" in any book makes it a valuable book. Readers should find at least this number of important moments of enlightenment in this book and most likely even more. What more could you ask of any book?
  • Helldor
This book is intelligently written and very useful. I am planning a full day training session for the top leaders in my business unit. Using this book, I've been able to attract the most motivated participants. Also, I'm understanding better how to gain sponsorship for the program from top execs in the company. I've been able to translate what I think will come out of the session into the measures top execs care about - bottom-line impact. It's been an invaluable guide.
  • Thoginn
I was an Editor on this book and thought it was interesting working on it. ASTD American Society for Training and Development is a great group.