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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas download ebook

by G. Richard Shell

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas download ebook
ISBN:
0143114042
ISBN13:
978-0143114048
Author:
G. Richard Shell
Publisher:
Penguin Books; Reprint edition (December 30, 2008)
Language:
Pages:
320 pages
ePUB:
1572 kb
Fb2:
1180 kb
Other formats:
doc rtf lit mobi
Category:
Management & Leadership
Subcategory:
Rating:
4.1

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations.

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. They have advised thousands of executives from companies such as Google.

That is, Woo is relationship-based persuasion, a strategic process for getting people’s attention, pitching your ideas, and obtaining approval for your plans and projects. It is, in short, one of the most important skills in the repertoire of any entrepreneur, employee, or professional manager In their book, Shell and Moussa develop in a modern context many of Aristotle’s ideas about principled as well as effective persuasion. The objective of Woo is to win others over to mutual advantage.

Shell and Moussa cover all the ins and outs of persuasion, from introduction of a new idea to. .

Shell and Moussa cover all the ins and outs of persuasion, from introduction of a new idea to getting the commitments to follow through. They do this against a back-drop of persuasion styles, and provide an evaluation quiz to help the reader identify their dominant style. They provide a powerful four-step model using the acronym PCAN - present the Problem, identify the Cause, your Answer to the problem, and how your idea is the best among other alternatives (Net benefits).

Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations

Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues

Shell and Moussa cover all the ins and outs of persuasion, from .

Shell and Moussa cover all the ins and outs of persuasion, from introduction of a new idea. Absolute Key To Occult Science, The Tarot Of The Bohemians. Soft Sell: The New Art of Selling, Self-Empowerment and Persuasion (Soft Sell: Use the New Art. 455 Pages·1998·2. 08 MB·1,106 Downloads·New! of business leaders as the best book on selling ever written. The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. 51 MB·76 Downloads·New!. 100 Ways to Motivate Others.

In any context, woo is two parts art and one part science Good book with in-depth ideas about persuasion.

In any context, woo is two parts art and one part science. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. Good book with in-depth ideas about persuasion.

Richard Shell: "The Art of Woo" Talks at Google - Продолжительность: 58:02 Talks at Google Recommended for you. 58:02. Cмена караула 10 стран мира.

Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo. G.

Электронная книга "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas", G. Richard Shell, Mario Moussa. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas" для чтения в офлайн-режиме.

Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School of the University of Pennsylvania.

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of WooG. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds."Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
Reviews:
  • Conjukus
This is a great book for learning the entire process of persuasion when combined with two books I recommend in addition. Elements are broken down, explained with many analogies added to make it real, and strategies are modeled. You can start with a goal and end up securing commitments of others to achieve a goal that enriches everybody involved. In the information world, we have the opportunity to be good influencers by taking personal responsibility.

I think The Art of Woo can be combined with Mastering the Complex Sale to form a foundation for anybody in sales or role that requires persuasion Mastering the Complex Sale: How to Compete and Win When the Stakes are High!. In a sense, everything we do is supportive of our relationships, as these two books outline. Our jobs depend on making our work relationships productive, and that requires achievement toward common goals. The interesting thing to me is that you cannot buy relationships, even though advertising tells us so. Relationships require work and persistence.

Another important point I never see in books of this genre is that you and I don't actually need to convert anybody to our own ideas, attitudes and feelings. We only need to find common ground, a common goal, commit to it and then be happy in our work. That's why I'd recommend a third book, called How I Found Freedom in an Unfree World (free on the Internet).
  • Elizabeth
Need a way to connect, to get others on your team? I'm still reading this book, but can already say that it will be very valuable to me, as I feel frustrated by feeling that a project or sale was lost because somehow we just didn't "click" when it really mattered. Understanding my communication style and the factors that people base their decisions on, and knowing how to utilize that understanding, will be priceless, both in business and personally. This Kindle download was a little higher in price than I like, but the book is not fluff. It appears to have real tools for improvement that will make a difference.
  • Jek
Richard Shell three books (Woo , Bargaining and Spring Board) is very good and I believe it
will remain in that condition for very long-time. I feel like he has been finding something from
his study (perhaps from his life) and now developing it and someday will become a popular
new branch of discipline. He is a professor from very well-known university.
  • Dondallon
This was very helpful in thinking how do we communicate to others in order to be heard. It laid out strategic thought about networking and how to form an argument. This book is great for people in any realm, but I think it's a necessity for managers or sales people.
  • Aloo
Well written, well thought out book. Many excellent examples, including a couple anecdotes from the career of Steve Jobs.
The first, about creating Apple with Steve Wozniak. The second, a brief marketing meeting at the depths of Apple's problems in the last 1990's before the big turnaround.
  • Jozrone
Entertaining and easily applied advice. I got on a plane that had shut its gate thanks to this book...then sat on the tarmac for two hours, but that's another story.
  • Isha
Very good overall view of communications. I found it gives me more ideas on how to approach various situations where I want to propose changes. Lots of good information here.
People are always asking me about how they can improve their persuasive writing. To them I say, "Read this book, and apply its principles to your proposals, white papers, and editorials." The stories in this book are mostly interesting, and its guidelines are always on target.