cerkalo
» » Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World download ebook

by Neal Schaffer

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World download ebook
ISBN:
1439247056
ISBN13:
978-1439247051
Author:
Neal Schaffer
Publisher:
BookSurge Publishing (September 29, 2009)
Language:
Pages:
382 pages
ePUB:
1474 kb
Fb2:
1685 kb
Other formats:
rtf doc txt mobi
Category:
Job Hunting & Careers
Subcategory:
Rating:
4.1

It goes beyond the business genre to expand upon the world of social media marketing.

It goes beyond the business genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management.

Get dozens of book recommendations delivered straight to your inbox every Thursday.

The funny thing is that I think his job hunting strategy is essentially correct. Get dozens of book recommendations delivered straight to your inbox every Thursday.

Social media strategist Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence and leverage the potential to grow our networks to thousands of global connections. Schaffer offers a unique view of all phases of social media and networking, providing a direct route to developing objectives and creating brands. This book’s focus on Windmill Networking and LinkedIn is vast: creating business, gaining subject matter expertise, finding a job, expanding a network, learning online social networking etiquette, and developing a branded profile. This book generates strategies, goals, and success. The book starts by reviewing your objectives for using LinkedIn as well as how your brand will be perceived online. What follows is a function-by-function review of how to maximize all that LinkedIn has to offer for those that truly wish to utilize the professional networking platform to promote their business, network with their peers, find a job, or simply tap themselves into the premiere network for business professionals. While appropriate for both beginners to LinkedIn as well as those who want to get to the next level of expertise, one thing is for certain: After reading this book, you will have no doubt as to what you can be doing on LinkedIn to help you reach your goals and achieve success.
Reviews:
  • Tygolar
LinkedIn is the Facebook for professional people. It's the place to find like-minded people in your business. It's the place to get advice. It's the place to network. It's the place to find a new position. To do all of that, you need to know the ins and outs of the tool--and there are many facets to learn. Neal Schaffer's "Understanding, Leveraging, & Maximizing LinkedIn" is the book you need to teach you those facets. Schaffer has spent a lot of time thinking about how to best use each LinkedIn feature to get done what you want done. I have found the book immensely useful in helping me locate a new employer when I was laid off, in evangalizing the ideas I'm now tasked with disseminating, and in keeping up with my rapidly growing network of people in my business. I keep this book close at hand and go back to it again and again for ideas. Highly recommended.
  • Doomblade
Like LinkedIn, I charged into this book the obvious way: from page one, proceeding forward. I did not find either the webwsite, or the book, useful when approached this way.

Schaffer has the knowledge and the practical experience to be thorough about LinkedIn, but approaching LinkedIn without a goal is a sure way to waste time and miss the importance of the site. Goal-directed usage, however, does much to improve both. When I needed a reference on groups, or suggestions on using LinkedIn for surveys, Schaffer provided a quick and pertinent guide.

Pros: deep, hands-on knowledge on LinkedIn
Cons: some features of LinkedIn have become passe since the book was published, but Schaffer covers that on his regularly updated blog.
  • Dominator
I've used this book and frequently recommend it as the LinkedIn must-use Bible. I've done alot of work advsing job hunting clients and business owners on how LinkedIn can be very helpful to them -- but only if you know how to use it. And there lies the problem, since most people find social media overwhelmingly hard to "figure out." This author does a terrific job writing in clear English explaining how to get the most out of using LinkedIn --with practical guidelines and steps you can follow. Although these websites change frequently, this book offers a lot of value and remains current. I highly recommend it...Robin Ryan, author of 60 Seconds & You're Hired
  • Kendis
I enjoyed this book quite a bit. I tend to be fairly savvy when it comes to social media, so some books I read don't help me that much (I tend to already know a lot of what they say). This book was an exception - while I already knew a fair amount of its subject matter, there were some gems I had not encountered or thought about before. The sections on inviting 2nd and 3rd degree connections & advanced invitation management were especially helpful. After reading the book, I am more excited than ever about using LinkedIn!

One thing did annoy me a bit - sometimes the author doesn't have definitive information to share. Instead he speculates about why a certain functionality isn't working right for him (Service Providers, for example). I think it would have been more helpful if he had told LinkedIn he was writing a book on their service and would like a definitive answer. I learned after initially writing this review that the author avoided seeking out a definitive answer from LinkedIn on the advice of his attorney. I've increased my rating to five stars (one additional star) because of this (I can hardly blame the author for following his attorney's advice).

That's a small nit, however. Overall, I was very satisfied with the book!
  • Ynye
I received my first "I don't know" response (we are only allowed 5) before I decided to read up on LinkedIn. A bit of research brought up Neal's book instantly and the reviews at the time encouraged me to start with his book.
A perfect choice.
Neal covers everything LinkedIn and he knows it well. After visiting his web site I started following him on Twitter and learned just how passionate he is about networking. A fellow who truly loves what he does. And near the end of the book he confesses to using only LinkedIn's free service!
What a world of benefit in LinkedIn.
And a wealth of knowledge in this book.
Embarrassingly I had let my network suffer in recent years, from being "too busy" (I thought). I had started using Facebook to reconnect with classmates and far-flung friends and relatives. But wondered how to re-connect with business colleagues.
"Understanding, Leveraging and Maximizing LinkedIn" was a godsend.
I read the book as a novel, cover to cover, stopping at times to re-connect with folks with whom I had crossed paths in my career. I found that (nearly) all of them welcomed me back into their sphere.
I plan on staying there. And on re-reading the book knowing I will see or understand something I may have missed the first time through now that I have spent some time with LinkedIn,
reconnecting with old friends,
and making new ones.
  • TheMoonix
If you are serious about networking, you must read this book. LinkedIn is one of the most overlooked tools in the social media world yet it is also one of its most powerful business applications. Neal Schaffer understands LinkedIn like nobody else that I am aware of. Furthermore, he practices what he preaches and consistently demonstrates the willingness, and eagerness, to engage with others. This book is the without question the most complete (I had previously bought two other books) authority on this topic and truly takes you step by step in using LinkedIn to put Windmill Networking to work.