Richard Clodfelter is a Distinguished Professor Emeritus in the College of Hospitality, Retail, and Sport Management .
Paperback: 576 pages. 3 people found this helpful.
ISBN-13: 978-1563677038. Product Dimensions: . x . inches. As far as I know it was fine it was for my daughter who is attending school in San Fran. I get excellent deals on new books. They are much more expensive if they are bought on campus.
Published July 16th 2008 by Fairchild Books (first published August 1st 2002). 1563677032 (ISBN13: 9781563677038). Will give you all the formulas for calculating retail equations.
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3 brand new from £4. 7. Publisher: Bloomsbury Publishing.
With an emphasis on developing a strategy for buying, this comprehensive book gives students the skills they'll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment This new edition offers expanded coverage of the use of technology for retail buying and working with foreign markets. The companion text, Making Buying Decisions: Using The Computer as a Tool furthers the connection between retail buying strategies and merchandise math.New to this Edition -- Updated and expanded chapter features: "Internet Connections," "Snapshots" and "Trendwatches" -- New, more contemporary illustrations -- Expanded and updated coverage of direct marketing and the growing use of database-driven marketing and technology -- New chapter on purchasing from foreign sources -- Revised discussion of the types of buying offices -- Updated facts for identifying changes in consumer markets -- Consolidated coverage of domestic markets and negotiating with vendors -- More emphasis on using the Internet as promotional tool -- Increased coordination with companion text Making Buying Decisions -- Instructor's Guide provides suggestions for planning the course and using the text
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