cerkalo
» » Advertising from the Mad Men Era

Advertising from the Mad Men Era download ebook

by Jim Heiman,Steven Heller

Advertising from the Mad Men Era download ebook
ISBN:
3836528347
ISBN13:
978-3836528344
Author:
Jim Heiman,Steven Heller
Publisher:
TASCHEN; Multilingual edition (April 25, 2012)
Language:
Pages:
800 pages
ePUB:
1372 kb
Fb2:
1881 kb
Other formats:
mbr lit doc docx
Category:
Graphic Design
Subcategory:
Rating:
4.8

The 1990s were a bit mad, weren’t they? There seemed a perverse cuddliness to consumerism at the time, but . In TASCHEN‘s All-American Ads of the 90s, author Steven Heller and cultural anthropologist Jim Heimann delve into the murky world of marketing in the decade consumerism ruled.

The 1990s were a bit mad, weren’t they? There seemed a perverse cuddliness to consumerism at the time, but retrospection reveals a stench of malevolence. The Mickey Mouse Club or Marky Mark in his underpants, the soft focus of Dawson’s Creek and the escalating boom in Silicon Valley. From the spiralling prevalence of luxury brands to the declining lifetime of consumer electronics; an automobile industry reinventing itself and that inescapable sexualising of the female frame.

Babies selling cigarettes? Jim Heimann and Steven Heller's glossy tome gives us a fascinating look at marketing in the 50s . Normally cynical about bandwagon publishing, I found Advertising from the Mad Men Era irresistible

Babies selling cigarettes? Jim Heimann and Steven Heller's glossy tome gives us a fascinating look at marketing in the 50s and 60. Normally cynical about bandwagon publishing, I found Advertising from the Mad Men Era irresistible. Whether enjoyed as a companion to the series, or simply a time capsule of the era, it's almost as seductive as the curvy gals and sharp-suited guys of the award-winning show itself. Art and design books.

Mid-Century Ads collects representative samples from Heimann's enormous ad stock from the '50s and '60s, but Taschen also put out books on other decades of advertising.

By my count, the teal '50s volume which features a perfectly-suited male on the cover, runs to 320 pages. Mid-Century Ads collects representative samples from Heimann's enormous ad stock from the '50s and '60s, but Taschen also put out books on other decades of advertising. Arguably, this is yet another attempt to cash in on the success of Mad Men, but as media critic Marshall McLuhan noted in the 'sixties, the artists of the day were all working on Madison Avenue.

Substantial and exhaustive – and if you love the era, Mid-Century Ads: Advertising from the Mad .

Substantial and exhaustive – and if you love the era, Mid-Century Ads: Advertising from the Mad Men Era book by Jim Heimann and Steven Heller is a book you'll probably want to own. Published by Taschen, this two-volume book is sold in both a hardcover and a slipcase, with a total of 720 pages, all of that covering American print advertising in the 50s and 60s, the era of the 'Big Idea'

Mid-Century Ads book.

Mid-Century Ads book. Details (if other): Cancel. Thanks for telling us about the problem.

Publisher TASCHEN, Jim Heimann and Steven Heller focus on the glory years of American advertising with .

Publisher TASCHEN, Jim Heimann and Steven Heller focus on the glory years of American advertising with Mid-Century Ads: Advertising from the Mad Men Era. Thousands of images derived from the ’50s and ’60s offers the best of American print advertising in the age of the ‘Big Idea. The book hopes to capture the economical juggernaut of the time including the so-called careless nature of the ads which encompass both alcohol and cigarettes.

Taschen releases book featuring Advertising from the Mad Men Era: Smart Sells American Print advertising in. .Season 5 of Mad Men ended recently, giving the TV show’s fan nearly one year before the new season starts.

Taschen releases book featuring Advertising from the Mad Men Era: Smart Sells American Print advertising in the and. Publicidad a lo Mad Men. Designer Gifts with Mad Men Style. PANTONE: A Color History of the 20th Century

Advertising Mad Men Era. show more tags. Adverstising from de Mad Men era, de Jim Heimann e Steven Heller.

Advertising Mad Men Era. Ou One bourbon, one scotch and one beer ).

With Mad Med taking the world by storm, we look back at the original titans of advertising's golden age. The following is an exerpt from the book Mid-Century Ads: Advertising from the Mad Men Era, by Jim Heimann and Steven Heller (Taschen, 2012). Advertising had stagnated during the war years of 1941–45 as the nation focused on patriotism and productivity.

Mid-Century Ads: Advertising from the Mad Men Era Jim Heimann, Steven Heller Hardcover, 2 vols.

Mad for ads: Advertising for the space Age—Zoom back in time to the 50s and 60s!
Reviews:
  • GAZANIK
Within the slipcase lurk two stunning, oversize hardback collections of Mad Men era adverts. By my count, the teal '50s volume which features a perfectly-suited male on the cover, runs to 320 pages. The orange '60s volume, featuring an impeccably dressed female, clocks in at 400 pages, including the index for both volumes. The contents for both volumes is in the first book, with a brief (3 page) preface by editor Jim Heimann, "Mad for Ads" in English, German, and French. There's also a four page intro. by Steven Heller in three languages called "Advertising in the 'Fifties: The Age of Affluence". The orange volume includes a four page piece by Heller, "So, What's the Big Idea?" The endpapers on the first volume give a brief advertising timeline from 1945-1959, with the second volume picking up at 1960-1970. In between the 13.5 X 10" covers are nothing but color drenched, full page ads from these two decades.

So what's the problem? There isn't one, unless you already bought the numerous other Taschen volumes of ads from these decades. Even if you did (as I did), you may want this deluxe edition, if only for the presentation. The All American Ads volumes were even thicker than these hardbacks-- the '50s volume running over 900 pages All-American Ads of the 50s. There were also smaller, hardback editions in a series called The Golden Age of Advertising which were reprinted by Barnes and Noble, which I think are called Turtlebacks for some reason, but which tend to come up as "unknown binding" on Amazon. The '60s volume is about 350 pages The 60s: The Golden Age of Advertising. Some of these ads also showed up in the series of pocket-sized books in the Taschen Icons line.

Mid-Century Ads collects representative samples from Heimann's enormous ad stock from the '50s and '60s, but Taschen also put out books on other decades of advertising. Arguably, this is yet another attempt to cash in on the success of Mad Men, but as media critic Marshall McLuhan noted in the 'sixties, the artists of the day were all working on Madison Avenue. These two volumes, and the variations referred to above provide an endlessly fascinating introduction to two very different decades, and the allure of their inimitable style.
  • Gigafish
Great transaction, item as described, fast shipping, highly recommended
  • Warianys
Wow! Purchased as a gift and was astounded by the quality for the price. It's amazing and will be a reference for decades, I'm sure. Very well put together.
  • Mushicage
Amazing! Both sets of my grandparents loved these as Christmas gifts. The ads are so cool to look through and bring back so many memories. I'd definitely recommend these.
  • Kigul
Like cultural history? Enamored of Mad Men? This book is for you.
  • Anarius
This was a gift. My loved one enjoyed this gift.
  • Brazil
This came in a two volume boxed set for the fifties and sixties. The books are high quality and the content is interesting and varied. The books arrived well before I expected them.
Taschen usually publishes books of a very high standard of production. The images in this book often lack clear resolution. Also, the selection of images used at times seems questionable, for example leaving out ads the Nash Rambler, a iconic car, and certain other iconic products and innovations of the era.

The title alone hints at the hype factor. These ads could stand on their own without piggybacking on the success of a TV show. All in all, at Amazon;s excellent price, it's an OK book, but I couldn;t go further than that. The ads of this era were artful, and are a very appealing subject for study. This book doesn;t come close to doing them justice.